Benefit Gimme Brow Dupes

Stop Spending $28 on Benefit Gimme Brow: Try These 2 Affordable, Cruelty-Free Swaps Instead

If there is one product that almost everyone has floating around in their makeup bag, it is a tinted brow gel. For years, Benefit’s legendary Gimme Brow has been the holy grail for creating quick, fluffy, natural-looking brows. But at $28 a tube, it is a serious investment for a tiny amount of product.

There is also a massive corporate plot twist you should know about. Benefit recently achieved official Leaping Bunny certification, which is amazing news! However, they are owned by the luxury giant LVMH, a conglomerate that is not cruelty-free.

Whether you want your beauty dollars to go to 100% independent companies, or you are simply looking to cut down your monthly beauty bill, you don’t have to sacrifice your arches.

Here are the two absolute best affordable, cruelty-free drugstore dupes you can pick up on your next grocery run.

1. The Near-Identical Match: e.l.f. Cosmetics Wow Brow Gel ($6)

If you blindfolded a beauty editor, they probably wouldn’t be able to tell the difference between this and the luxury version. Like the high-end favorite, e.l.f. Wow Brow is a tinted gel infused with tiny, volumizing micro-fibers that cling to your natural brow hairs to build instant thickness.

It features a precise mini-spoolie brush that easily grooms brows into place without leaving them feeling stiff, crunchy, or heavy. Best of all? It costs less than a fancy latte and gives you 20% more product than Benefit.

2. The Ultimate Budget Savior: Essence Make Me Brow Eyebrow Gel Mascara ($3.99)

If you are looking for maximum savings without compromising on quality, this is your holy grail. Reviewers across the beauty community consistently rate Essence Make Me Brow as one of the best drugstore dupes of all time.

The fiber-infused gel formula tints, shapes, and fills in sparse spots effortlessly. It gives you that effortless, feathered brow look in seconds for under four bucks.

You don't need a luxury budget to make ethical choices. Swapping out your luxury brow gel for one of these independent drugstore alternatives saves you over $20 a pop while keeping your conscience—and your wallet—in perfect shape.

Have you tried either of these budget-friendly brow gems? Let me know in the comments below!

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